★★★★★ 345+ designers transformed by Pete's teaching

Pete Brennan, on call, 24/7.

Every framework, price conversation and hard-won lesson from 25 years of building brands, in a chat you can open at 2am before the pitch. Built for designers who want to comfortably charge 5 to 6 figures per project.

Start talking to Pete $99 a month. Cancel anytime. Trained on Pete's own calls, webinars and lessons.
● Watch firstPete explains the model · 15 min
How it works

His brain. His voice. Your work.

Pete runs two live calls a week for his accelerator members. Everyone else waits for the next webinar. This is the same brain, whenever you need it.

An example, straight from the app

They want a full rebrand, two rounds, guidelines. What do I charge and how do I say it?
Pete

Right, that's a full brand build. Strategy workshop, three creative directions, concept plus two rounds, then the guidelines. That's not a "design a logo" job, that's building the whole foundation of their business.

Don't itemise it like a menu. Say: "this is a six week process where we lock your strategy, agree the direction before we design anything, then build the full identity and a guidelines doc your team can actually use. Investment for that is $X." Then shut up.

Next step: write your one-line pitch and practise saying the number out loud without flinching.

I lost a project because I was too cheapMy client keeps asking for revisionsHow do I niche down?Walk me through a discovery callFreelancer to studio
01 · His brain

Built from Pete's material

His videos, his webinars, hundreds of hours of his calls, the SPARK process, his scripts. Not a generic AI with a name slapped on it.

02 · His voice

Answers like Pete

Blunt, warm, specific. His frameworks, his numbers, his way of saying it. Every answer ends with the one thing to do next.

03 · Your work

Bring the real thing

Paste your proposal, your pricing, the client's email. Get told what a top 1% brand builder would change. Right now, not next cohort.

Pete Brennan
The training data

This isn't a chatbot with a beanie on.

Everything Pete has said to designers, in one searchable brain. The live calls, the lessons, the scripts, the videos. Not a summary of him. Him.

People who learn from Pete say it answers the way he does. That's the bar it's built to, and it grows every week.

300+ hours of his calls

Years of recorded calls with designers. Every pricing question, every client fire, every "what do I say to them". Transcribed, indexed.

300+ hrsrecordings + transcripts

Every webinar

The monthly webinar, start to finish, every time he runs it. How he thinks about pricing, positioning and closing. The accelerator itself stays inside the accelerator.

Monthly2,000+ designers register each one

Every framework and script

SPARK, Flashboards, MLE, the budget dance, the three-tier menu, the discovery call in order. The exact wording Pete uses.

25 yearsthe whole studio, late-5 to early-6 figures a project

Every video and masterclass

The YouTube teaching, the reels, the webinars, the monthly masterclasses with top creatives. The Heaps Normal story. The $220K miss.

All of itgrowing every week
Trained on Pete, not the internetEvery answer comes from Pete's own videos, talks, webinars and calls. No generic AI advice, no made-up Pete.
Results

Sam landed a $20K project 11 days after joining.

Sophie 4x'd her fee

Week 5, after three years of never raising her prices.

Josh booked a client on day one

His first day of posting, after a year of likes and no calls.

Juan closed a $60K project

Week 8, after two years of $8K projects.

None of them got better at design. They were already good. What changed was everything around the design. That's what this is trained on.

“Dude. I just wanted to drop you a note to say holy shit. This is seriously life-changing! Deepest thanks and gratitude for doing all this man.”Luke WenbanIndependent Designer, Brand Mastery Accelerator
Questions

Common questions

How is this different from the chatbot everyone uses?

Generic AI gives you generic design-business advice from the internet. Brennan AI answers from Pete's own videos, webinars, frameworks and hundreds of recorded calls. Nothing from the internet.

Pete says AI can give you ideas but can't build your business. So what is this?

He's right, and this isn't that. Brennan AI is his system, his numbers and his scripts, applied to your studio, with your profile in mind. The accelerator is still where the business gets built with Pete live. This is the mentor in your pocket between calls, or the place to start if you're not ready for the full programme.

Is this really Pete?

It's Pete's knowledge, in Pete's words, answering as Pete. It's trained on his videos, talks, webinars and hundreds of hours of his recorded calls. It's not a human typing at 2am. That's the point.

Can it do more than answer questions?

Yes. It prices a project from your real costs, roasts your proposal, preps your discovery call and writes the client email. Attach a PDF or a screenshot of the client's message and it reads it. It also remembers your studio, your clients and what you quoted.

Can I talk to it out loud?

Yes. Tap the mic to ask, tap Hear to have the answer read back. A phone number you can call is on the roadmap.

Who is it for?

Designers running their own studio, agency or freelance practice who want to build brands, not just logos, and get paid properly for it.

How fast do I get access?

Instantly. Email, card, set a password, you're in. Under a minute.

What if I cancel?

Monthly. Cancel anytime from inside the app, no contracts. Full refund within 7 days of any payment.

Pete BrennanStop guessing the price.

Ask Pete.

$99 a month, cancel anytime. Trained on Pete's own material.

Start talking to Pete
Brennan AI is built by Electric Brands with Poppy AI. Terms, privacy, refunds.Want the full six weeks with Pete live? Apply to the Brand Mastery Accelerator